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  • 新零售离不开自助售货机
  • 本站编辑:杭州优米自动售货机制造有限公司发布日期:2018-06-12 16:34 浏览次数:
电商的出现,对实体店铺造成了一定的冲击,它打破了人们在购物时时间和空间的限制,将各个地区的商品打通并且减少了中间环节,大大提升了购物效率。但电商从一开始就存在问题在于只能通过网页的图片、视频和文字内容来展示商品,购物体验远不及线下实体店带来的丰富,在实际感受、使用上受限,并且商品描述可能还会如实物存在很大的误差,真实性有待参考。
 
在两大势力将零售市场割据时,自动售货机的出现有什么优势可言?是在做无用功还是能对当前的零售业态进行颠覆性的改革?这样貌似有些夸大,自动售货机仅是一个简单的智能自助零售设备,但它却是新零售真实进入市场的体现。
新零售核心:将线上服务与线下体验连同现代物流结合在一起,将商品的生产、流通与消费过程进行升级改造。新零售的出现更是让电商和实体零售店面打破了发展的瓶颈,有望使两者在商业维度上进行优化升级。自动售货机这样的智能终端设备很好的落实的新零售概念,基本完善了电商和实体零售店铺所存在的缺陷。
 
自动售货机以服务时间长为主要特色,24小时不间断的工作让客户能随时消费,实体零售店要完成该任务需耗费较高的人工成本。自动售货机的商品在展示上更优于电商平台,可直接审视,不存在描述上的误差。移动支付的出现,更是为自动售货机的发展创造了天然的优势,让自动售货机不再受支付条件的限制,快捷、及时成了自动售货机的代名词。
 
为了实现自动售货机服务效率的提升,互联网技术的运用至关重要。通过建立自动售货机的云管理平台,实现商品的实时把控,以及营业额的快速汇总,方便商家对自动售货机的点位、商品进行做合理的调整,增加收益的同时,能为客户提供更周到的服务,“物即所需”这便是云管理平台为实现的目的所在。
 
互联网的加入除了让自动售货机管理更为高效,也让客户能实现多渠道商品信息的获取,既能够评论消费商品同时也能查看他人的评论,让产品更真实的体验摆在眼前。客户的反馈便于商家对自动售货机进一步优化,实现两者间的良性互动。
 
自动售货机因其成本低、难度低以及成熟的技术,成为新零售打入市场的捷径所在,对于电商和实体零售店铺而言,新零售并非是抢占市场的存在,而是实现零售行业的共赢。
The emergence of e-commerce has caused a certain impact on the entity shop. It breaks the time and space limit of people in shopping. It will make the goods in each area open and reduce the middle link, which greatly improves the efficiency of shopping. However, from the beginning, there is a problem that the business can only show the goods through the picture, video and text content of the web. The shopping experience is far less than the richness brought by the offline entity store. It is limited in the actual feeling and use, and the description of the goods may also be a lot of error, and the authenticity needs to be referenced.
 
What advantages can the vending machine have when the two powers separate the retail market? Is it doing useless work or subversive reform of the current retail format? This is somewhat exaggerated. Vending machines are only a simple intelligent self-service retail device, but it is the embodiment of new retail real access to the market.
New retail core: combining online services and offline experience with modern logistics, upgrading and upgrading the production, circulation and consumption processes of commodities. The emergence of new retail is to let the electricity supplier and the physical retail store break the bottleneck of development, and is expected to optimize and upgrade the two businesses in the commercial dimension. The new retail concept of vending machines, such a smart terminal device, has basically improved the defects of e-commerce and physical retail stores.
 
The main feature of the vending machine is that the service time is long, and the 24 hour continuous work allows the customers to consume at any time. The entity retail shop needs a higher labor cost to complete the task.  The vending machine is better than the electronic business platform in the display, which can be directly examined, and there is no error in the description. The emergence of mobile payment has created a natural advantage for the development of vending machines, and the vending machine is no longer restricted by the conditions of payment. It has become the pronoun of the vending machine quickly and in time.
 
In order to improve the efficiency of vending machines, the application of Internet technology is very important. By establishing the cloud management platform of the vending machine, the real time control of the goods and the rapid summary of the turnover are convenient. It is convenient for the merchants to make reasonable adjustments to the point and commodity of the vending machine. At the same time, it can provide more considerate service for the customers, and "the need" is the cloud management platform. The present purpose is.
 
In addition to making the vending machine more efficient, the Internet can also enable customers to achieve multi channel information acquisition, not only to comment on consumer goods but also to view other people's comments, so that the more real experience of the product is in front of the eyes. Customer feedback facilitates further optimization of vending machines and achieves a positive interaction between them.
 
Because of its low cost, low difficulty and mature technology, vending machine is the shortcut to the new retail market. For e-commerce and entity retail stores, new retail is not the existence of the market, but the win-win of the retail industry.

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